Monday, October 8, 2018

Bauer Media Group Research

 Bauer Media UK is an entertainment network of iconic, multi-platform brands.

The business became part of the Bauer Media Group, Europe’s largest privately-owned media group, in 2008. Founded in Hamburg in 1875 and now in its fifth generation of family ownership, the Bauer Media Group operates in 20 countries including the UK, Germany, Poland, Australia, New Zealand, and the USA and has 11,000 employees worldwide.
Their brand riched 25 million consumers. With a portfolio that includes:
  • heat
  •  KISS
  • Grazia
  • Empire
  • Motor Cycle News
  • Parkers
  •  TV Choice
  •  Take a Break
  •  Bella
  • Magic & Absolute Radio.
"In an era where audiences are ever harder to categorize, we build strong cultural connections, drawing people together with the things that they really care about. Our brands become the lens through which our audiences see the world. "



CROSS-PLATFORM OFFER
  • Magazines 
  • digital 
  • radio 
  • television
  • advertising


When it comes to magazines, their heritage stretches back to 1953 with the launch of Angling Times.


More recently, Closer was launched in 2002 and Britain’s first weekly glossy, Grazia, was launched in 2005. 

Under the section "More from Bauer" I found Great Magazines, Greatmagazines launched in 2003 is the Bauer Media UK dedicated subscription sales website. Ranging over 71 Bauer Media UK magazines the site specializes in subscriptions and single-issue sales in both print and digital. The e-commerce site is not only mobile responsive but is fully optimized for international visitors with prices listed in 5 different currencies.



Management team




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How do you intend to use the four areas of the media theoretical framework to communicate meaning and meet the requirements of your c...