Statement of intent

How do you intend to use the four areas of the media theoretical framework to communicate meaning

and meet the requirements of your chosen brief?

The first edition of the magazine will focus on the autumn season.  The front cover will feature a female model in a natural setting such as a forest and will call attention to autumn with decayed leaves and natural lighting. I want a simple photo which will show more of the facial features of the model by taking a close-shot, which will attract consumers to the simplicity, and beauty that comes naturally from within, rather than the usual concept of showing garments. I aim to highlight the fact that the model is well known in the industry and it is still about fashion, even though she is not showing any clothing.  The magazine will reach young females having self esteem issues and transmit a powerful message by spreading awareness of natural beauty.  The contents page will have an image of a young female model in a similar setting, giving a similar vibe as the model will be wearing a red coat revealing a shoulder which will create a link between the front cover and the contents page as they are both showing the shoulders of the models to an extent. The articles on the contents page aim to be empowering, taking inspiration from other magazines’ content pages.

 For the second edition I choose to have a male subject which is meant to be a well known fashion designer giving an interview about his secret wedding.  My magazine will have subtle references to the winter season such as the garments of the subject and the natural lighting as the picture was meant to be taken in a natural setting to show continuity from an edition to another. The contents page will have images shot indoors and the model will be wearing a white dress which is a common colour during winter. Moreover I added an image of the cover for the subscriber’s edition so that they can engage even more and get extra information about the issues and news from the magazine. I hope that the readers will see the positive side of what I want to present, gender equality, and normalise the concept of having male models on fashion magazines that could also target men.

For my website, I want to follow the conventions of fashion magazine website as they all focus on simplicity when it comes to designing a front page for a magazine or a homepage for the website, most aspects tend to be simple and subtle. I will create a website using Wix and and link my products and articles from the magazine to the online platform in order to make it more accessible for the consumers/readers and allow people to engage on a digital level as it is more popular nowadays.

I will use a white background having a very straightforward way of navigating through the website. Moreover, I want to have a small gallery where people can the the main image and also a brief of the article. I want people to enjoy spending time and reading the articles online so I intend to create it as simple and pleasant as possible. My first 2 articles will  be functional as well as all the tabs from the menu bar, because people are more likely to look at them.

I took inspiration from the Vogue magazine for my physical front covers and I want to follow “the Vogue way”  into creating a website that will represent the magazine on the online platform.

I hope that consumers/readers will enjoy the aesthetic of the website and respond positively towards the content.

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How do you intend to link your media products to demonstrate your knowledge and understanding of

the digitally convergent nature of your media production?

The magazines I have created will link with the website as they are both presenting the same issues. For instance, in the magazine you would be able to read the article on “the secret wedding” whereas on the website you would have access to the interview as a video.  On the home page of the website you would see the physical magazine as well as a section that allows consumers to follow and subscribe which is similar to the physical magazine where on the contents pages you can see a photo of the subscriber’s edition.